Specialist Programs

However you found us, we're glad you are here. A LOT has changed in the last 10 years in the way travel is researched and booked; and, for anyone professionally selling or marketing travel it is increasingly harder to add value, secure attention, and capture bookings.

Visit California STAR Specialist Program goes beyond training and delivers tremendous value as your everyday sales assistant and companion to help sell more. Also, incredible California videos and images can help you market California if you’re a product planner. How?

  1. Through unique content to inspire and add value, check out the Discover content all of which can be distributed on your own channels or with your clients
  2. Fast Facts™ and tools where you can more easily promote and start conversations by quickly sharing videos, images, brochures, and more, with just one-tap!
  3. A product Showcase & Directory to familiarize yourself with Hoteliers, Attractions and Tour product to better match your client preferences.
  4. And a Sales Toolbox™ with the ‘just-in-time’ sales and marketing information you need to be the expert, have better client conversations, and convert more bookings.

Take the California STAR Agent Specialist Program today

Our California Industry page is your all access pass to California resources. Stay up to date with our world class research on current travel trends. You’ll find numerous themed itineraries that your clients will love, and insight to upcoming relevant events. Check out our media resources page for videos, imagery, and exciting story ideas for you to share.

Travel Agent Industry Resource Website

Sales Team contacts :

Veronica Petcoff – Trade Lead

Zara Turner – Acct Executive

Social Media links


Keeping Up With The Canadians

The Darcys - The coolest venue to see a show? The best way to spend a Saturday in L.A., or, must-try late night eats? The Darcys have got you covered. 

Watch as The Darcys share how they explore the vibrant culture of Los Angeles, featuring the music venues of Zebulon and the Greek Theatre. Discover hidden culinary delights across the city including Dunsmoor, Bestia, Guisados, and taco trucks. 

Looking for some budget-friendly options? The Darcys also reveal an array of things to do, including a visit to the scenic Elysian Park, stargazing at the iconic Griffith Observatory, exploring contemporary art at The Broad, and browsing unique finds at the Silverlake Flea. And for those seeking outdoor adventures, there are plenty of hikes to explore. 

Experience the essence of California through the eyes of The Darcys!  

Eric Bauza - Follow along as Canadian Emmy award-winning voice actor Eric Bauza (the voice of Bugs Bunny, Daffy Duck and Marvin the Martian, to name a few!) and his son Ryker take an epic trip through California! 

Their first stop is the Warner Bros. Studio Tour in Burbank, one of the most famous film and television production studios in the world. It’s been home to Friends, The Big Bang Theory, Gilmore Girls, and some of your favorite cartoon characters.

It isn’t a trip to San Diego without stopping by the San Diego Zoo in Balboa Park. The zoo is committed to conservation, with thousands of animals from around the world calling the 100-acre wildlife park home. You can walk it on foot or take a guided bus tour.

And of course, Eric and Ryker stop by Balboa Park’s Comic-Con Museum, the ultimate fan destination for comics, movies, sci-fi, fantasy, and more!

Liz Trinnear - From the beautiful beaches of Santa Barbara to epic views in Big Sur, tag along as   @liztrinnear and her husband embark on the ultimate California road trip.

Their first stop is Santa Barbara, a coastal gem known for its palm-lined beaches, Spanish     architecture, and vibrant culture. Next, they venture into Paso Robles' wine country, a haven for     wine enthusiasts. Take in the rolling vineyards while sipping on world-class vintages.

Their journey continues to Monterey, a coastal town famous for its historic Cannery Row. Delve into   the area's rich history as you explore the preserved cannery buildings. Wander through charming     shops, dine at waterfront restaurants, and enjoy panoramic ocean views. And don't miss the   chance  to visit the iconic Monterey Bay Aquarium, home to a mesmerizing variety of marine life and interactive exhibits.

As they make their way to Carmel-by-the-Sea, prepare to be captivated by its fairy-tale charm. This picturesque coastal village boasts quaint cottages, art galleries, and stunning beaches. Their last stop is Big Sur, a stretch of coastline renowned for its rugged cliffs, crashing waves, and majestic redwood forests.

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