Specialist Programs

However you found us, we're glad you are here. A LOT has changed in the last 10 years in the way travel is researched and booked; and, for anyone professionally selling or marketing travel it is increasingly harder to add value, secure attention, and capture bookings.

Visit California STAR Specialist Program goes beyond training and delivers tremendous value as your everyday sales assistant and companion to help sell more. Also, incredible California videos and images can help you market California if you’re a product planner. How?

  1. Through unique content to inspire and add value, check out the Discover content all of which can be distributed on your own channels or with your clients
  2. Fast Facts™ and tools where you can more easily promote and start conversations by quickly sharing videos, images, brochures, and more, with just one-tap!
  3. A product Showcase & Directory to familiarize yourself with Hoteliers, Attractions and Tour product to better match your client preferences.
  4. And a Sales Toolbox™ with the ‘just-in-time’ sales and marketing information you need to be the expert, have better client conversations, and convert more bookings.

Take the California STAR Agent Specialist Program today

Our California Industry page is your all access pass to California resources. Stay up to date with our world class research on current travel trends. You’ll find numerous themed itineraries that your clients will love, and insight to upcoming relevant events. Check out our media resources page for videos, imagery, and exciting story ideas for you to share.

Travel Agent Industry Resource Website

Sales Team contacts :

Veronica Petcoff – Trade Lead

Zara Turner – Acct Executive

Social Media links


Watch our latest webinars

Watch the recorded webinars from Visit California